You’re Missing Out on a Major SEO Boost If You’re Not Using Anchor Text

What are Anchor Words?

🟠 Anchor words can be any word or phrase, but they are often keywords that are important to a website’s SEO strategy. 

Why are Anchor text so Important in Backlinks and What are they?

➡️ Anchor words or Anchor texts are an important part of any effective Link building strategy. 

➡️ By using the right anchor words, you can improve your website’s search ranking and visibility. 

➡️ They help Google to understand the topic of a web page and the keywords that are important to that page. 

➡️ When the right anchor text is used in backlinks, they can help boost a website’s ranking. 

In order to use them effectively, you need to choose the right ones. 

What are the Different types of anchor words in backlinks?

• Branded anchor text: This type of anchor text uses the name of your company or website as the link.
  • It’s a good way to build brand awareness and provide useful information to your audience. 
  • For example, if you were to link to Nike’s website, you would use “Nike” as the anchor text. This is a good option because it’s both relevant and memorable.

• Keyword-rich anchor text: This type of anchor text includes keywords that are relevant to your site. It’s a great way to improve your site’s ranking for relevant keywords and attract more visitors.
  • For example, if you have a website about flowers, then you can build a backlink with anchor text that says “learn more about flowers.” When someone clicks on that text, they will be taken to your website about flowers.
• There are 2 types of keyword rich anchor text: Exact match and partial match anchor text
  1. Exact match anchor text uses the exact keyword or phrase you’re targeting as the anchor text.
     • For example, If your keywords are “buy shoes online” or “discount shoes” and using the same exact terms as anchor text make them exact match anchor text.
  2. Partial match anchor text is when the anchor text and the target keyword are similar, but not identical.
     • Partial match anchor text is often considered to be more effective than full match anchor text, as it provides a more natural link between the two pages. 
     • This involves using a keyword as part of your anchor text, but not the entire phrase. 
     • For example, if you have a backlink to a page about blue widgets and if your target keyword is “the best blue widgets” then you could use “Buy blue widgets on sale” as your anchor text, and not “the best blue widgets.” This will help you rank for “blue widget,” as well as for other related keywords like “blue widgets for sale” and “buy blue widgets”. 

• Naked link anchor text: This type of anchor text doesn’t include any keywords or branding; it simply uses the URL as the anchor text.
  • For example, if you wanted to link to Google’s website, you would use “https://www.google.com” 

• Generic anchor text: This type of anchor text uses a term like “click here” or “read more.”
  • While generic anchors aren’t as effective for ranking purposes, they’re still useful for directing visitors to specific pages on your site.